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How to Use This Canvas

Use this table to map the humans behind your next high-stakes message. Assign each stakeholder a behavioral and decision role, identify what’s at stake for them, and tailor your message and timing accordingly.

(Start by duplicating this page into your own Notion workspace.)

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Stakeholder Influence Canvas™

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© 2024 Ginger Zumaeta. All rights reserved.

The Stakeholder Influence Canvas™ and associated language, structure, and definitions are original, proprietary intellectual property of Ginger Zumaeta and Zumaeta Group. Duplication for personal or internal use is permitted. Commercial use, redistribution, or adaptation without written consent is prohibited.

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